Soft Circle and performance-production duo The New Dreamz have teamed up for a hilarious video that (in my estimation, at least) pokes a stick at the dystopian gloom of the minimal wave and coldwave trends — both of which I dig, mind you. “Reaper” is a track that first appeared on the group’s 2010 album Shore Obsessed. But if I’m not mistaken, the video is a fairly recent creation. I can’t stop re-watching and re-laughing — so creative and so insanely ABSURD.

I shouldn’t be surprised: one-half of The New Dreamz is Andrew Jeffrey Wright. The super-talented artist emerged from the same Providence, Rhode Island bubble that unleashed upon the world Fort Thunder and Load Records. A radical embrace of humor, silliness and riotous fun has always been a central component to both entities.

This might be a rather obscure reference, but I think “Reaper” (both song and video) echoes Danse Asshole’s oddball parodies of industrial dance culture. Active in the early 2000s, they were Rhode Island exports as well. Definitely try tracking down a copy of their I Want To Danse CD on the Breathmint label — pure fun.