(I write some insane shit for the Rhapsody Blog, including this beast.)
Pop music has been
knee-deep in the second coming of the soft-rock singer-songwriter for most of this young century. Of course, we no longer call them singer-songwriters; we call them adult-alternative artists. It all started back in 2001 when the double-helix of the new genre, John Mayer and Jack Johnson, dropped their debut full-lengths, Room for Squares and Brushfire Fairytales, respectively. There existed antecedents for sure (Dave Matthews, Tori Amos, Jewel). But it’s Mayer and Johnson who most succinctly sum up what makes an adult-alternative artist different from his or her singer-songwriter ancestors.
These differences are rooted in the 1990s. It’s during the last decade that the children of the baby boomers turned into pimply teens and young college brats. As children, they developed a love for their parents’ mellow faves: Joni, Sweet Baby James, Stevie, Steely Dan, Slowhand and so on. But now that they were feeling all grown up they craved a modern mellow, one that they could claim for their own. And so they embraced the smooth alt-pop then dominating the Billboard, stuff like the Gin Blossoms, G. Love, Jeff Buckley, the Cranberries, Aimee Mann, the Counting Crows, Toad the Wet Sprocket, post-Joshua Tree U2, R.E.M. and, of course, Matthews, Tori and Jewel.
In a nutshell (and yes, I’m oversimplifying things a bit): adult-alternative music represents the synthesis of these two generations of artists. In other words, it’s adult contemporary sexed up with a little MTV-generation pizazz. Now obviously, this is nothing more than a theory. However, if we were travel in time back to 1994 and sneak into the Mayer family home in Fairfield, Conn., I’ll bet you anything we’d come across copies of both New Miserable Experience and Clapton’s Unplugged in young John’s room just before the police arrested us.
With all that said, it’s now time for our Top 10 (plus) adult-alternative artists of the decade.
10. Brandi Carlile
Nobody represents Adult Alternative 2.0 better than Brandi Carlile (plus, she’s cute). Here’s her thing: take your basic adult-alternative chassis and trick it out with edgy ideas learned from Wilco, Ryan Adams, Coldplay and Radiohead. Carlile is easily the artiest, uh, artist on the block.
9. Jason Mraz
Mraz is the kid in class who could easily earn A’s across the board, but he’s too much of a wise-ass to try. What does this mean? Well, if you spend some time with his records, you will soon learn the guy loves being cheeky and having fun more than the latest SoundScan figures. Good for him.
8. Pat Monahan (and Train, too)
What’s cool about Pat Monahan (and Train) is how they’ve injected adult alternative with a little vintage bar-rock sass a la Eddie and the Cruisers. Of course, this means they’re more of a half-breed, but oh well. No one said this is an exact science.
7. KT Tunstall/Colbie Caillat
KT is the bigger talent, but Colbie possesses old-school love (see also: Jewel) for prancing about nature in cotton summer dresses. I say tie.
6. Ray LaMontagne
LaMontagne is giving fellow New Englander John Mayer a serious run in the “chicks dig me” race. Women are all over this guy, with his burly beard and blue-eyed love jams. His looking to Stephen Stills’ solo albums for inspiration is way gutsy. I like them, too, Ray — especially Manassas.
5. David Gray
Gray has been kicking around since 1993. However, he really came into his own this century. He’s more or less the Jack Johnson of the U.K., only more pugnacious.
4. Rob Thomas/Matchbox Twenty
Technically speaking, Thomas and company are proto-adult alternative, but the dude has made the crucial leap to popular solo artist. He’s the gift that keeps on giving.
3. Norah Jones
Three words: simple classic elegance. Plus, she’s sold in excess of 36 million records.
2. Jack Johnson
To borrow a sports analogy trick from ESPN cool dude Bill Simmons: Jack Johnson is like the New York Knicks of the mid-1990s, who would’ve won multiple titles, easily, were it not for Jordan’s Bulls. And so Johnson — who is actually the most listened-to artist in Rhapsody history — would easily be top dog of the decade were it not for…
1. John Mayer
This dude is beyond humongous. As I’ve said before, he’s our generation’s James Taylor and Eric Clapton combined. And according to fellow Rhapsody freaker Chuck Eddy, he’s also our Peter Frampton. So yeah, he’s basically… GOD.
Honorable mentions and the reasons why they didn’t make the cut:
Ben Harper (only if these were the ’90s)
Sara Bareilles (great voice, but KT part deux — so far)
Damien Rice (too alternative)
The Fray (more into piano rock)
Edwin McCain (too… I don’t know)
One Republic (frat pop)
Joshua Radin (more work to be done)
James Morrison (too Jools Holland)
A Fine Frenzy (young and quirky, but loaded with simple classic elegance)
Mat Kearney (decent enough)
Donavon Frankenreiter (too beach bum)
Five for Fighting (use your real name, pal)

